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Aims & Scope

Journal of Marketing and Management Review
 

Aims of the Journal

The Journal of Marketing and Management Review (JMMR) aims to publish high-quality, peer-reviewed and innovative research that advances knowledge in marketing, management, business administration and related business disciplines.

The journal provides an international platform for scholars, researchers, business professionals and policy makers to share original research, theoretical insights, empirical studies and practical solutions that support business growth, organizational effectiveness and sustainable development.

Purpose of the Journal

JMMR is dedicated to bridging the gap between academic research and business practice. The journal encourages studies that provide meaningful contributions to marketing strategy, managerial decision-making, consumer understanding, leadership, innovation and organizational performance.

Scope of the Journal

The journal welcomes scholarly contributions in, but not limited to:

Marketing Management Strategic Management Consumer Behavior Digital Marketing Brand Management Sales Management Retail Management International Marketing International Business Business Strategy Entrepreneurship Innovation Management Leadership Studies Human Resource Management Organizational Behavior Corporate Governance Financial Management Accounting & Auditing Business Analytics Market Research Public Relations Advertising Supply Chain Management Operations Management E-Commerce Small Business Management Sustainability Management Project Management Corporate Social Responsibility Change Management

Key Research Areas

Marketing Research

Studies related to consumer behavior, digital marketing, branding, advertising, sales, market research and customer relationship management.

Management Studies

Research focused on strategic management, organizational behavior, leadership, innovation, change management and decision-making.

Business & Finance

Scholarly work covering financial management, accounting, auditing, corporate governance, entrepreneurship and business analytics.

Global Business Practice

Research addressing international business, sustainability, supply chain management, e-commerce and global market development.

Types of Manuscripts

JMMR publishes Original Research Articles, Review Articles, Systematic Reviews, Case Studies, Conceptual Papers, Short Communications, Business Case Analyses, Perspective Articles and Special Issue Papers that contribute significantly to marketing and management research.

Target Audience

The journal serves researchers, academicians, marketing professionals, managers, business consultants, entrepreneurs, policy makers, postgraduate students and institutions working in the fields of marketing, management, business and organizational studies.

Editorial Focus

Submissions are evaluated based on originality, academic quality, methodological strength, ethical compliance, practical relevance and contribution to the fields of marketing and management.

Journal Scope Visibility

JMMR promotes interdisciplinary business research and supports Open Access publication to increase the global visibility, accessibility and practical impact of marketing and management scholarship.