Open Access Statement
The Journal of Marketing and Management Review (JMMR) is a fully Open Access journal. All published articles are made freely and permanently available online immediately after publication, allowing researchers, educators, students, professionals and policy makers worldwide to read, download, copy, distribute and cite scholarly work without subscription or access barriers.
Benefits of Open Access
Free Accessibility
All published articles are available to readers worldwide without any subscription or registration requirements.
Global Visibility
Open Access increases the visibility, readership and academic impact of published research.
Rapid Knowledge Sharing
Research findings are disseminated quickly, promoting collaboration and innovation across disciplines.
Higher Citation Potential
Freely accessible articles are more likely to be discovered, read and cited by the international research community.
Author Rights
Authors retain the intellectual ownership of their scholarly work while granting the journal the right to publish and distribute the article as an Open Access publication. Authors are encouraged to share their published work through institutional repositories, academic networking platforms and personal websites with proper citation of the original publication.
Reader Rights
- Read published articles without charge.
- Download and print articles for personal and educational use.
- Share published research with colleagues and institutions.
- Cite articles in accordance with accepted academic practices.
- Use published content for non-commercial educational and research purposes with proper attribution.
Open Access Commitment
JMMR believes that unrestricted access to scholarly research promotes scientific progress, encourages international collaboration and enhances the global exchange of knowledge in marketing, management and business studies.
Archiving and Accessibility
All published articles remain permanently accessible through the journal's online platform. The journal supports long-term digital preservation to ensure continuous availability of scholarly content for future generations of researchers.
Our Commitment
The Journal of Marketing and Management Review is committed to providing free, immediate and unrestricted access to high-quality scholarly research, ensuring that scientific knowledge remains openly available to researchers and readers throughout the world.