Peer Review Process
The Journal of Marketing and Management Review (JMMR) follows a rigorous Double-Blind Peer Review process to ensure the publication of high-quality, original and ethically conducted research. The identities of both authors and reviewers remain confidential throughout the review process to guarantee fairness, objectivity and impartial editorial decisions.
Editorial Workflow
Initial Screening
Every submission is evaluated by the editorial office for journal scope, originality, formatting and ethical compliance.
Double-Blind Review
Suitable manuscripts are assigned to independent expert reviewers without revealing author or reviewer identities.
Revision Process
Authors revise manuscripts according to reviewer recommendations before final editorial assessment.
Final Decision
The Editor-in-Chief makes the final publication decision based on reviewer reports and editorial evaluation.
Evaluation Criteria
- Originality and novelty of the research.
- Relevance to the journal's aims and scope.
- Scientific quality and methodological rigor.
- Practical significance and contribution to business knowledge.
- Accuracy of data analysis and interpretation.
- Quality of writing and organization.
- Proper citations and scholarly references.
- Compliance with publication ethics.
Editorial Decisions
Accept
The manuscript satisfies all editorial and peer-review requirements for publication.
Minor Revision
Small revisions are requested before final acceptance.
Major Revision
Significant revisions are required before reconsideration.
Reject
The manuscript does not meet the journal's scientific or ethical standards.
Responsibilities of Reviewers
- Provide objective, fair and constructive evaluations.
- Maintain complete confidentiality of manuscripts.
- Declare any conflicts of interest before accepting review assignments.
- Complete reviews within the requested timeline.
- Recommend improvements that enhance manuscript quality.
- Report suspected plagiarism, duplicate publication or ethical concerns.
Responsibilities of Authors
- Submit original and unpublished work.
- Respond thoroughly to reviewer comments.
- Provide accurate data and complete references.
- Disclose conflicts of interest and funding information.
- Comply with all journal policies and publication ethics.
Confidentiality & Ethics
All manuscripts, reviewer comments and editorial communications are treated as strictly confidential. JMMR follows internationally accepted publication ethics and investigates allegations of plagiarism, data fabrication, duplicate publication, image manipulation and other forms of research misconduct.
Commitment to Quality
Journal of Marketing and Management Review is committed to maintaining a fair, transparent and efficient peer-review system that promotes research excellence, editorial integrity and the publication of reliable scholarly work for the global academic community.